Deception evolves around the entire film. Aladdin himself is an underestimated character so called ‘Diamond in the rough’, a boy with much more potential then a ‘street rat’.
From the narrating salesman in the beginning when he offers to us the lamp as a customer, you may find that Aladdin and the lamp are parallel.
‘Do not be fooled by its appearance- but it is what’s inside that cup.’
Gazeem was selected by Jafar to venture forth into the cave of wonders and was evidently proved ‘less then worthy’ to enter the cave.
The traditional ideal view of the a Prince coming to meet Jasmine is also not what he seems. Princes are associated with brave, heroic gracious charming natures and handsome faces, yet however Prince Ahmed was presented as spoilt, vain and ignorant and just plain rude and rather shall we say ugly?
Jasmine sees through all of this and she takes amusement out of the suitor business with Rajah. ‘Rajah was just playing with him, weren’t you Rajah? You were just playing with that snooty over dressed Prince Ahmed.’

Deception is ventured further with Jafar as the Sultan’s ‘most trusted advisor’. However, it becomes evident that during Jafar’s employment at the palace he has been manipulating and controlling the Sultan by his cobra staff influencing the Sultan to his bidding for example the mystic blue diamond.

We understand Jasmine’s character as trapped and enclosed and we realize how she longs for freedom and the liberty to live her own life. She disguises herself and ventures forth into the marketplace thus saved by Aladdin. Narrowly escaping the penalty of ‘stealing’, Abu takes the role of playing the Sultan, Aladdin as her brother and a camel as the doctor to Jasmine’s so called ‘illness’. She therefore even deceives Aladdin until she reveals herself as the Princess to the guards.

Jasmine is rather underestimated, as really, the only female role in the film. Hence, when Aladdin brings her to his home, she shows us she is capable of figuring things out for herself and being rather shrewdly clever. She is; ‘a fast learner.’
She catches Aladdin by surprise several times by first leaping over the roof tops by a pole and also discovering how he really was the ‘boy in the marketplace’ after the ‘A Whole New World’ duet.

Aladdin is also deceived by the appearance of the lamp; ‘piece of junk,’ ‘this is it? This is what we came all the way down to-‘
The Genie within takes on about roughly 70 disguises throughout the film used to generate comedy for the audience. Yet these disguises also hide something deeper and more meaningful in his character. It looks like amazing fun to have the ability of magic but in the desert oasis scene, he reveals his true longing- also like Princess Jasmine, for freedom. And also like Princess Jasmine, he sees beyond the glamour of treasure and luxury and they both know the restrictions of their positions. Jasmine cannot ‘venture past the palace wall’ and has her duties to become queen therefore needs to be wed ‘by her next birthday’…in three more days. In the Genie’s case he is confined to his lamp for ten thousand years and is forced to grant wishes even to Jafar.
‘To be my own master’
‘Phenomenal cosmic powers!!! Itty-bitty living space!’

Jafar is also later deceived at the end of the movie of a Genie’s lifestyle which Aladdin convinces him to wish for.
‘The universe is mine to command! To control!’
‘Not so fast Jafar! Aren’t you forgetting something?’
‘What?’
‘You wanna be a Genie, then you got it! –and everything that goes with it!’ etc.

Jafar’s own magic capability also helps him to convince Aladdin of escaping to the Cave of Wonders by disguising himself as ‘a lonely prisoner like yourself. But together, perhaps we can be more.’
‘You’ve heard of the golden rule haven’t you? Whoever has the gold makes the rules.’
‘Hmm hmm, things are not always what they seem.’
To Aladdin and most people, an old man is trusted as wise and kind which nearly costs Aladdin his life for underestimating this until too late. ‘Two headed son of a jackal!’ Thoroughly proving Jafar’s disguise successful in tricking Aladdin.

The Cave of Wonders itself is also untrustworthy. True, filled with riches beyond our wildest dreams, but is wasted and untouchable. The Cave of Wonders is judged by its appearance until Abu breaks the boundary and turns it into an erupting volcano also nearly paying the penalty of ‘stealing’ such as Princess Jasmine handing a boy an apple.

The Genie then generates a new disguise for Aladdin as a Prince to possibly marry Princess Jasmine. Abu is also transformed into an elephant for impressive transportation purposes and a whole parade of people is conjured up for their entrance in the song ‘Prince Ali’.

Iago keeps a disguise of his own, a sort of double life as Jafar’s evil accomplice and the quaint ‘pretty Polly’ parrot by the Sultan for which Iago unwillingly endures foul tasting crackers.

A sultan, in general, as ruler is usually portrayed as a wise leader. In the film this is not reversed but transformed successfully to a different sort of character. The Sultan is displayed as a small kind hearted considerate old man, who though not clever, he judges character and brings out justice. It is thanks to him that he sees the worthiness in Aladdin’s character and allows him to wed Jasmine. The sultan’s character is innocent and mild; he has a collection of animal toys which he stacks upon each other. This innocence allows Jafar to take control of the sultan, the tone of his voice when he casts the sultan under a spell proves that this is done regularly, ‘Now, run along and play with your little toys hmm?’
‘Yes, that would be pretty good.’ Replies the sultan absent-mindedly.